If an older restaurant could begin again they would probably look like Sweetgreen. Sweetgreen is a salad chain that offers high-end food. Some of the big investors in the company are Daniel Boulud and Steve Case. ]
This chains claim to fame is that the foods they serve come from local organic farms so it is healthy and fresh. The chain now has over 40 locations across the United States.
When talking about the philosophy behind Sweetgreen, one of the co-founders, Nathaniel Ru, said that they wanted to build a company that stood for something rather than just to make profits. They wanted it to be easy for people to eat better food. Along with two business partners that also founded the company, Ru is one of the three co-CEOs of Sweetgreen. Learn more about Nathaniel Ru: http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/ and https://www.bizjournals.com/losangeles/potmsearch/detail/submission/6435405/Nathaniel_Ru
In addition to having three co-CEOs which is fairly unusual, there are other management strategies at Sweetgreens that are different and innovative in nature. One such way is by giving everyone in their corporate offices five days a year off their regular jobs to instead go work in a Sweetgreen restaurant location for the day instead.
Also, Sweetgreen doesn’t have a headquarters. Instead, some of the co-CEOs work in California while the other ones are in the Northeast segment of the United States. The goal is to decentralize the firm so that it isn’t concentrated in just one place is what Nathaniel Ru says is the reasoning behind this.
One thing that Nathaniel Ru said he learned about running a company as it got bigger and bigger was that he and his fellow co-CEOs learned that they can’t do everything. He says he eventually learned why it’s important to build a team of other decision makers. He added that this happens earlier than you’re comfortable letting go of power but it’s the best thing for the company.
Nathaniel Ru is a graduate of Georgetown University’s McDonough School of Business. He graduated in 2007 and has a degree in finance. It was in that same year that he and his business partners established Sweetgreen and opened the first restaurant near Georgetown’s campus.
Under his leadership, the company now has restaurants in six Northeastern states and the state of California. Most of the Sweetgreen restaurants have 15-minute waits because they’re so busy, but once you’re being assisted it takes about two to three minutes to complete your purchase at the register.