Most people have at least heard of Amazon. More shop this online marketing site on a regular basis. Amazon representatives have acknowledged that since their burst onto the scene, clothing sales now represent a sizable portion of all ladies fashion sales. This is one smart reason why the always gaining in popularity Fabletics brand took steps to enter this new fashion market frontier. This successful business is seeing more sales online than they could have ever dreamed about a few years back. Amazon is a one-stop shopping destination that many consumers have enjoyed. Fabletics knew this opportunity for increased profits and brand name recognition could not be passed by.
Most fashion shoppers think of a showroom as the place where mannequins reside in a glassed store window wearing the store’s distinctive clothing attire. Fabletics has named their marketing process as a reverse showroom. This concept requires some special technology to operate as successfully as this mega fashion company has done. Fabletics offers an intriguing peek into each customer’s perfect Fabletics clothing items by asking that customers fill out their simple-to-understand Lifestyle Quiz. These shorter questions were deliberately picked in order for this innovative computer platform to decipher customer answers more rapidly than a physically present store salesperson could do.
Taking a brief Fabletics exclusively available Lifestyle Quiz gives the customer an in depth insight into their shopping history, apparel preferences, recommended sizes and cuts along with helpful color scheme advice. Customers are welcome to become this brand’s exclusive VIP with a no-strings-attached membership. The details of each customer’s Lifestyle Quiz answers and any customer clothing purchase are stored indefinitely on a complex computerized shopping program. If a member, customers will find cute and affordable athletic styled gear in the mailboxes every month. This retailer has a fast-click ordering option for shoppers wanting to buy that month’s attire recommendations. There is never an obligation to buy, and customers can opt out of this beneficial membership at any time.
Fabletics extensive use of technologies are a large part of how this company stays ahead of the sales game. With highly detailed customer information on a convenient online platform, Fabletics representatives have the ability to see how their customers are reacting to their current inventory stock. The inventory now may be switched to better please the loyal customers behind Fabletics. This reversal of traditional showroom marketing proves that the customer is always right.